Looking first at convenience, he explained, consumers are drawn to powders of superfoods – including teas – because it is a versatile format that they can “weave into recipes, weave into your morning shake or you know, just kind of make into a drink” without special equipment or excessive time. “Millennials are the first generation of Americans having equal preference for tea and coffee, so more than ever we are seeing a very strong interest in our category, and the primary reason for that is because of the health benefits,” but also the convenience of tea – especially Pique’s instant tea crystal format, Simon Cheng explained to FoodNavigator-USA at Natural Products Expo West in California. Emulsifiers, stabilizers, hydrocolloids.Chocolate and confectionery ingredients.Carbohydrates and fibers (sugar, starches).Plant-based, alt proteins, precision fermentation.
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